A database driven business could be traditional or web-based. A lot of designers are focusing solely on web-based businesses in their advertising and marketing strategies. The message sent to traditional businesses might not be the right one. Here is the correct message.Regardless of the type of company you own, you can implement the latest technological advancements to reduce costs, generate profits, do research, invent new products and develop new procedures.You can use computer programs for creating marketing strategies, to find out where your customers are likely to be and how best to reach them. Your system can be used to evaluate the effectiveness of your advertising campaigns.Designers working as contractors or subcontractors for your company can evaluate your needs, give advice and develop the programs. They can also help with implementation and train your employees if necessary.You might need several databases to provide the necessary storage for files. You will definitely need a backup system to prevent loss of information, which is equivalent to lost money.With all of the industrial espionage going on today, your computer files need to be secured. You need protection from worms and viruses. A good database driven business management system will provide all of those things.Designers can use a number of different models and languages. XML is a popular model right now. If you are like some owners, you really do not care as long as the system works. But it is a question that your contractors or subcontractors might ask. Even some of your current employees could be interested.If much of what your employees do every day is computer-related, they will almost certainly be concerned. It is a good idea to discuss the new system with them, as well as any contractors or subcontractors currently working with you. They may have ideas you never thought of.The language used to create a database driven business management system matters more in terms of future problems than daily use. If you need help with your program in years to come, you may need to know what language was used when the program was developed. A designer that chooses a rarely used language could cause you problems, if he or she does not provide on-going support.Since designers are contractors or subcontractors, they only work for you until the database driven business management system is installed or up and running. There’s no long-term commitment unless you ask for it.